A great way to connect with your customers is through social media, but this often brings about a lot of questions into the best strategy for your brand; how often should you post? What should you be posting? Will your customers care what you have to say? Many experts suggest posting on social media multiple times per day, with actual post numbers dependent on platform (twitter can warrant more posts before engagement drops, for example). We, on the other hand, are able to recognize that OpenCart shop owners are already wearing a dozen too many hats and don’t have the time to spend an hour a day on social media, and that’s okay.