A great way to connect with your customers is through social media, but this often brings about a lot of questions into the best strategy for your brand; how often should you post? What should you be posting? Will your customers care what you have to say? Many experts suggest posting on social media multiple times per day, with actual post numbers dependent on platform (twitter can warrant more posts before engagement drops, for example). We, on the other hand, are able to recognize that OpenCart shop owners are already wearing a dozen too many hats and don’t have the time to spend an hour a day on social media, and that’s okay.
Social media is an amazing (and free!) tool to really engage with your audience to expand and grow your OpenCart store. It is important to remember however, that things take time. We believe in starting small, mastering the basics and working from there. All we see when we view the infographics, flow charts and blog posts about how often to post on social media is discouragement for ecommerce entrepreneurs. It just isn’t realistic to go from rarely posting on social media to posting once or twice a day.
Have you not posted on social media in a few months? Start by posting once a week. It won’t make a huge difference in the beginning, but you will notice the more you post, the more it will become part of your routine and it will become easier to think of future posts. Once you’ve gotten in the routine of posting once a week, move on to posting twice a week and so on until you reach a level you are comfortable with. Remember, consistency is key, so ensure that the level you are posting at is a level you can maintain.
With the exceptions of contests & promotions, we personally don’t schedule our posts far in advance; we typically schedule a post the day before, and this is to allow buffer to post at optimal times on our behalf. Depending on the way you work, you could plan your social media posts for the next 6 months if you really wanted to. There are a few different programs that you can schedule posts with. We use buffer and have enjoyed its simplicity and that it does what it is supposed to do, but we have heard good things about Hootsuite as well. No matter what software you choose, the important thing is that you don’t have to stop what you are doing to post on social media at the most optimal time for your business; a social media management system can do it for you.
As with most things in life, social media is not one size fits all. Your optimal number of posts will vary depending on your industry, as well as what you can consistently maintain. Even though it may be recommended to post multiple times per day, I can guarantee that your customers are not interested in filler content. You will yield much better results with genuine, interesting content that reflects the heart of your business, and you will likely start enjoying engaging with your customers on a new platform.